Iconic Interiors

Iconic Interiors supplies quality reproductions of furniture design classics. They approached us in late 2007 with a brief to design and build an e-commerce web site that would support and enhance the Iconic brand.

The IconicInteriors.com home page.

IconicInteriors.com was launched in April 2008 and is already surpassing expectations, generating regular sales, and bagging a prestigious Best in Class Interactive Media Award.

When compared with its sister site, IconicInteriors.co.uk, the average visitor to the new IconicInteriors.com site:

Views 187% more pages.
Spends 159% more time on the site.
Is 20% less likely to abandon the site at key points, such as the home page, or a product information page.

Key features of the new site include:

Clean, restrained design inspired by the most prominent pieces in the Iconic collection.
Strong use of excellent product photography, emphasising Iconic Interior’s commitment to quality.
Intelligent, well-written product and designer profiles which communicate Iconic’s passion for great furniture, and add a welcome human side to the modernist design.
Well-considered design of key user interface elements — over 80% of pre-sales questions are answered directly on the product details page, right next to the buying options.
Simple, bold navigation, based on usage statistics from the pre-existing iconicinteriors.co.uk web site.

Clear presentation of product information, testimonials and buying options on the Eames Lounger & Ottoman product details page.

What we did:

Information Architecture
Interface design
XHTML & CSS
JavaScript
Copywriting
Content management system
Training
Integration with third-party web applications

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