Search Marketing Services

If your web site is failing to attract the targeted visitors you need in order to grow your business, we can help.

Our search marketing clients—some of whom live or die by their search engine rankings—have entrusted us with the future of their company, and we’ve consistently delivered.

Search marketing covers a number of different activities, including:

On-site SEO (optimising your site to make it more search engine friendly).
Off-site SEO (building links to your site, to improve your natural search engine rankings).
Creation of original content for your site.
Pay Per Click advertising.

As you can see, search marketing covers a lot of ground, but ultimately it comes down to two things; good content, and high-quality links. It’s not rocket science, but it does take experience. That’s where we come in.

Here are some of the reasons why our search marketing services are an excellent investment for your business.

They’re cost-effective

When compared with traditional marketing, such as direct mail or magazine advertising, our search marketing services are very cost-effective:

No postage or artwork costs.
No exorbitant magazine advertising fees (you can even use colour at no extra cost).
You get to choose how much you spend.
It doesn’t stop working the moment you stop paying.

That last point warrants a bit more explanation.

A well-optimised site can continue to perform well in the non-paid search engine results, even if you choose not to spend any money on search marketing for a few months. This means you can take a break from your ongoing search marketing costs without seeing an immediate dip in visitor traffic or sales; try doing that with a magazine advert.

They’re targeted

Our search marketing services are much more targeted than the offline alternatives. Consider the following three options:

You purchase a full-page advertisement in a magazine that is read by your target demographic, and hope that they’re thinking about making a purchase at the exact moment they happen across your ad.
You purchase a list of qualified leads, and target them with a multi-step direct marketing campaign over the course of 6 months, in order to position yourself “top of the mind” with your potential buyers.
You invest some money in ranking well for the search terms that your prospects use when they are ready to buy.

A traditional marketing model dictates that you get yourself in front of as many members of your target market as possible, as frequently as possible, in order to increase “awareness” of your business, and maximise your chances of being in the right place at the right time.

Search marketing only becomes visible when your prospect visits a search engine, and performs a search that he is interested in, and that you want to rank for. You can’t get much more targeted than that.

If your industry shuns the internet, and revolves around niche publications and word-of-mouth, search marketing may not be the right choice for you. For everyone else, it completely trumps traditional marketing in terms of its ability to deliver the right message at the right time.

They work

The amount of money spent on search marketing is increasing dramatically year-on-year, and with good reason: search marketing works. We’ve already discussed how cost-effective search marketing is, and how targeted. If you read on, you’ll also discover how accountable it is, unlike most forms of marketing.

As further evidence of the effectiveness of our search marketing services, you need look no further than one of our clients, Iconic Interiors. The people at Iconic don’t advertise in magazines; they don’t splash out on TV or radio advertisements; and they have never, ever, spent a single penny on direct marketing.

In fact, pretty much the only thing Iconic does spend money on is search marketing.

Based solely on their organic (non-paid) search results, Iconic will generate over £300,000 in sales this year (and growing). As we said, search marketing works.

They’re accountable

You remember that old joke: “Half my advertising works, I just don’t know which half”? When you’re running a business, it ceases to be funny pretty quickly.

Our search marketing services provides a level of accountability that offline marketing just can’t match.

Analytics software (literally, software that enables you to analyse information about your web site) makes it easy to see:

How your visitors found your site; which search terms they used, which web site referred them, and so forth.
Which pages people visited on your site, even down to which links they clicked to get there.
Which visitors made a purchase (or an enquiry, or whatever else you want to measure).

In summary, you can see not only how people arrived at your web site, and what they did once they got there, but also which are the best visitors to have. In other words, which words and phrases attract tyre kickers, and which words and phrases attract buyers.

Summary

Our search marketing services are targeted, accountable, cheaper than traditional advertising, and most of all, effective.

Get in touch to discuss your search marketing requirements, and we’ll put together a plan that suits your business goals and budget.

Our services